Ageism can be defined as any attitude, action, or institutional structure which subordinates a person or group because of age, or any discriminating assignment of roles in society on the basis of age or looks because of age. Ageism reflects prejudices in society against older adults or young people. It can also refer to the tendency of young people being dominated by the elder. All of this includes the discrimination in commercial functions and cultural settings where the often supposed greater vitality and/or physical beauty of youth is more appreciated than the sometimes supposed greater moral and/or intellectual rigor of old age.
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